AtoG
Yingying Zhou, founder of China based lingerie brand AtoG, began the story of her lingerie brand in 2015. A story of true care for a pure product that is in perfect harmony with its user. With the development of the re-branding of AtoG in 2022, we set the stage for a new chapter of this unique brand's story. We presented three brand concepts of which our 'True Care' concept was chosen and further developed into AtoG's new brand book.
CLIENT:
AtoG
DISCIPLINE:
Branding
PROJECT YEAR:
2022
COMMISSIONED BY:
Moonra
