In great collaboration with Moonra Agency we developed the re-branding of this China based chain of beauty clinics. Both for international and mainland China purposes. After initially having presented three brand directions - 'Classic', 'Playful' and 'Modern' - the company chose our fairy tale feeling playful direction. We refined this direction and created everything to get their new story going: a brand book including extended interior direction for new and existing locations.
Kaori Pi & Christiaan de Jong