As a creative agency we work hard every day to create value for our clients. To give their products or services the voice needed to make the strongest impact on their audience and clients. The value we create in the system we live in is almost always based on monetary value. To make profits in order to feed the mouths of the directors and employees. There is no shame in that, as we all have to find our way to survive in this world and to provide for our families and loved ones. We as an agency are no different, depending on the works of our profit based system. However, we feel that the profit based system provides a major lack of value for things that are just as important for our common good and survival: the lack of value for ecosystems, nature, water, plants and animals.
It is great to see though that more and more people and organisations address this, that there is actually something shifting. Governments working hard on the transition of economies to renewable energy sources as well as stricter legislation to protect nature. To respect the earth’s true value. But is it enough and what can we do? The least we can do is make ourselves heard and inspire eachother to take action and put pressure on those in power to be more decisive and to do everything within human capability to avert more disaster.
Complementary to our Human Series, our Earth Series is a project that we are developing to do just that. To spread and strengthen the awareness and to inspire people to take action from a deep rooted primal feeling of love for Mother Earth and all her wonders.
We love the future.
There are no bad people, there are people with insufficient information to make appropriate decisions.